12 Sep 2022

Pinnacle broadens global reach with Ontario license

ACGO approval marks Pinnacle’s first North American license

12 September, 2022 – Pinnacle, the renowned ‘Winners Welcome’ sportsbook operator, has today announced that its Internet Gaming Operator registration for Ontario has been approved by the Alcohol and Gaming Commission of Ontario (AGCO).

Registration in Ontario will allow the operator to provide customers with its market-leading sports betting and esports content, with bettors serviced by its low margins to level the betting playing field and deliver more value on each bet.

Pinnacle’s almost 25 years of international operational experience has helped shape its unique customer-first product which will prove a key differentiator with bettors in the province looking for a superior, licensed betting experience.

Bettors in Ontario can expect the best value betting opportunities across all major sports, with Pinnacle specifically primed for North American content, including NFL and CFL, tennis, baseball, basketball, and soccer, while its award-winning esports offering will also be available.

With licenses already held in Malta, Sweden and Italy, the AGCO approval represents the operator’s latest step in achieving global growth in new and emerging markets, and with an already well-established brand name, this latest entry to Ontario’s regulated gaming market is set to benefit customers, betting competition in the province, and Pinnacle’s long-term growth plans.

Paris Smith, CEO at Pinnacle, said: “Ontario’s sports fans and bettors deserve the best betting opportunities, and we’re excited to now service them with just that with the recent approval of our registration from the AGCO.

“There’s a robust and fair regulatory regime in place, along with a knowledgeable sports and betting audience, and we’re excited to be able to take our ‘Winners Welcome’ mantra to the market and take Ontarian betting to the next level.”

Pinnacle.ca will be available to Ontario residents soon, while the operator’s B2B arm Pinnacle Solution has also been approved for its Gaming-Related Supplier registration, allowing it to service Ontario sportsbooks with its trading and risk management services.

About Pinnacle - Pinnacle is a respected industry leader with over 20 years’ experience in online betting. In addition to an established reputation for always offering the best value and an unrivalled betting experience, the online bookmaker is also renowned for producing educational content to help empower bettors. An emphasis on continuously developing its risk management expertise has enabled Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits, and a unique winners welcome policy.

19+. Ontario only. Please gamble responsibly. If you think you have a gambling problem, call the ConnexOntario helpline at 1-866-531-2600.