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Soccer bettors will know there are countless factors that can influence the result of a match, but how important is it to take the weather into consideration before betting on soccer? Can a change in pitch conditions alter the outcome of your bet…

Understanding and measuring the underlying probability of sporting events is the challenge for all bettors. The same mathematics equally apply - though are less considered - for all kinds of recreational situations from Monopoly to Game Shows as…

The principle of value betting is not to bet when you think you will win, but when the probability of you winning is greater than that implied by the bookmaker’s odds. To be a profitable bettor means that your judgement is better than your…

Baseball is probably the world’s most analysed sport in terms of statistics and data collection. This data-driven approach at all levels of baseball makes markets tough to beat without access to in-depth analytical tools. What are top three free…

It is showdown time for poker fans. On March 19 all eyes will be on Cate Hall and Mike Dentale who are competing in a heads-up match arranged after their heated Twitter brawl. Who do the betting markets favour? Which way have the odds moved? Read…

On March 11th, the UFC returns to Brazil where prodigal son Vitor Belfort plays host to Kelvin Gastelum. With the markets heavily favouring Gastelum, will Belfort keep the window of opportunity open? Read on to find out.

In 2016, bookmakers largely misjudged the chances of President Trump and Brexit occuring. In 2017, France, Germany and the Netherlands are going to the polls in a round of elections that is set to cause an earthquake at the core of the EU as we…

Hull City host Swansea City in this week’s highlight fixture in the Premier League. With little over ten games left to play, both sides will be desperate to get three points and move a big step closer to avoiding relegation. Will Swansea continue…

Both Teams To Score (often referred to as BTTS) has become an increasingly popular market in soccer betting, primarily because it is a straightforward bet reliant on a simple outcome. In Europe’s five major soccer leagues, 52.47% of matches have…

The sport of boxing has seen a resurgence of interest in the last decade. While many people have become new fans of the technical and physically demanding sport, there has also been a major increase in boxing’s betting volume. Read on to learn how…