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The tendency to overvalue “longshots” and undervalue favourites is widely known in the world of sports betting and finances as the favourite-longshot bias. Learn what it is, how bookmakers take advantage of it and what you can do to survive it…
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July 9th may be a ways away, but for an event as big as UFC 200, long-range planning is a god way to find value bets. Here's what’s on the line and at stake, when Jones meets Cormier at the card’s Main Event. A must read for all MMA bettors.
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The stakes are high this year at the Europa League’s final on May 18th, when Liverpool clashes with Sevilla, the two-time defending champions. With none of the teams having qualified for next year’s Champions League, aside from silverware, they…
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With tennis odds that give you more profit; the ability to bet with unbeatable limits; a commitment on delivering the markets that matter, and all matches offered live, what further reasons do you need to bet on Wimbledon 2016Win more on the…
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For the second time in three years Diego Simeone’s team of hungry underdogs is facing Real Madrid in an attempt to get their name on the Champions League trophy for the very first time. Mark Taylor looks at past statistics to determine where there…
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Draws in soccer are more common compared to other sports, but still hard to predict. Dominic Cortis looks at past data to determine the frequency of draws in Euro Championship competitions. Read on to find out at which stage it is best to bet on…
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Saturday, May 14th is around the corner. The time for the Brazilian UFC Heavyweight champion Fabricio Werdum to defend his title has come. The Brazilian standout is widely expected to prove his fighting pedigree against one of the division’s most…
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Predicting which attacking talent will shine brighter at the Euro 2016 is one of the most popular markets ahead of the summer tournament in France. How will the competition’s new format affect the strike rate? Alex Keble takes a look at the seven…
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A run of strong results has led to speculation amongst bettors that Rafael Nadal has been able to reverse his decline and is now back competing with the best at the top of the ATP Tour. Our tennis expert, Dan Weston, examines Nadal’s data in 2016…
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In response to customer requests for a wider range of MLB markets we are excited to announce a raft of new products including betting on 1st Innings, HRE and 1st Half Team Totals.
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