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While all the focus may be on the mammoth Featherweight headline fight between Jose Aldo and Conor McGregor, the UFC is pulling out all the stops and is giving us three days of world-class MMA action. With so much hype around the main event, is…

After a postponed July fight, Jose Aldo and Conor McGregor are finally set to do battle on Saturday 12th December. What should bettors look out for in the most anticipated match-up in UFC history? Has McGregor talked himself into being the…

To be profitable in sports betting, staking strategy is as important as finding value odds. With many progressive staking systems, such as the Labouchere system, promising almost infinite wealth, are they a good idea to follow? Here’s the academic…

Ten games in and there are still two NFL teams chasing the perfect regular season record of 16-0, the New England Patriots and the Carolina Panthers. Analytics expert Mark Taylor studies the likelihood of either team sealing their place in the…

With West Ham, on one end of the scale, and Liverpool and Chelsea on the other, this article measures the extent of the surprise factor for each EPL team by applying a technique used to evaluate the accuracy of weather predictions.

Despite being one of the biggest domestic matches on the planet, in recent years, El Clásico has almost become just as much about two of the players adorning the pitch as it has about the clubs. So before taking advantage of our El Clásico…

Does the result of El Clásico hinge on the performances of Cristiano Ronaldo and Lionel Messi or is there more to this encounter than just those two? Mark Taylor analyses the data to see how Real Madrid and Barcelona perform when they can't rely…

Research in neuro-economics, the science that seeks to explain human decision-making, has shown that money-making experiences are processed by the brain in the same way as chemically-induced highs, while financial losses are handled as if mortal…

The launch of our new NBA Live betting product, taking customers the heart of the action with non-stop betting from tip-off, has been very well received so far this season. But at Pinnacle, we are always looking to constantly improve, hence our…

The prestigious ATP World Tour Finals signals the end of an action-packed 2015 tennis season, and, as usual, the top eight players in the world gather at the O2 Arena in London for the week-long event, which starts on Sunday 15th November. Our…