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One of the most common mistakes made by aspiring bettors is to confuse specialist sports' knowledge with expertise in sports betting. This error manifests in the proliferation of ex-professional sports stars that become self-proclaimed betting…

If you are looking to establish a predicted outcome for a difficult conundrum, it is reasonable to assume that surveying a large number of people for their prediction will generate a relatively accurate collective guess. This theory is known as…

The Monty Hall problem is a prime example of how, when presented with the simple challenge of selecting one favourable outcome against two unfavourable outcomes, we display a basic inability to correctly weigh up the chances of success.

Many people bet intuitively. They rely on what they know or feel about a particular team or player to make an on-the-spot assessment of their chances of success. While intuition is reliable at instantly working out if someone is angry with you, it…

A lot of gamblers trust their gut instinct to bet without realising that relying on ready made rules of thumb – known in psychology as heuristics – can lead to poor decision making. Read on to find what the most common heuristics are and how to…

It’s unlikely that you have ever wondered whether you are more like a Fox or a Hedgehog. However, important traits illustrate the way we think and impact our ability to successfully predict. Which animal characterises your way of thinking about…

The law of large numbers was established in the 17th century by Jacob Bernoulli showing that the larger the sample of an event - like a coin toss - the more likely it is to represent its true probability. Bettors still struggle with this idea 400…

The sport of MMA exploded into the sporting world in 1993 after UFC 1, and now two decades later, MMA Martial Arts is still growing from strength to strength. This article looks at the history of MMA and how punters' MMA betting choices should…

UFC on FX 5 betting heads to Minnesota, which showcases UFC for the first time since 2008 on October 5th. The headline fight sees Travis Browne (1.476) take-on Brazilian Antonio “Bigfoot” Silva (2.880). Can Browne remain undefeated? Here are the…

Anderson “Spider” da Silva may be the huge 1.091 favourite for UFC 153 betting, but his opponent Stephan Bonner 9.170 will be quite literally the biggest challenge the Middleweight Champion has ever faced.