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Whether a golfer, soccer player or tennis star, professional sportsmen hate to lose. That's obvious. But did you know that athletes actually perform better in situations where they are striving to avoid defeat, rather than if they were just aiming…

If World No. 1 Novak Djokovic was playing World No. 60 Paul-Henri Mathieu in a five set Grand Slam tournament, what respective odds would you expect for this game? How about Djokovic 1.72, Mathieu 2.40? Does that seem realistic?

When was the last time you decided to bet on a team, but found new information and decided to back their opponent? If you don’t do this very often, it could be because you’ve become a victim of “confirmation bias”, a phenomenon that can harm your…

One of the most common mistakes made by aspiring bettors is to confuse specialist sports' knowledge with expertise in sports betting. This error manifests in the proliferation of ex-professional sports stars that become self-proclaimed betting…

If you are looking to establish a predicted outcome for a difficult conundrum, it is reasonable to assume that surveying a large number of people for their prediction will generate a relatively accurate collective guess. This theory is known as…

The Monty Hall problem is a prime example of how, when presented with the simple challenge of selecting one favourable outcome against two unfavourable outcomes, we display a basic inability to correctly weigh up the chances of success.

Many people bet intuitively. They rely on what they know or feel about a particular team or player to make an on-the-spot assessment of their chances of success. While intuition is reliable at instantly working out if someone is angry with you, it…

A lot of gamblers trust their gut instinct to bet without realising that relying on ready made rules of thumb – known in psychology as heuristics – can lead to poor decision making. Read on to find what the most common heuristics are and how to…

It’s unlikely that you have ever wondered whether you are more like a Fox or a Hedgehog. However, important traits illustrate the way we think and impact our ability to successfully predict. Which animal characterises your way of thinking about…

The law of large numbers was established in the 17th century by Jacob Bernoulli showing that the larger the sample of an event - like a coin toss - the more likely it is to represent its true probability. Bettors still struggle with this idea 400…